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The Top 10 Functional Food Trends in America
April 20th, 2008 | by Referral Site |
"Foods that may provide a health benefit beyond basic nutrition, identified as functional foods, are becoming a key part of everyday life, according to a new article appearing in Food Technology, a publication of the Institute of Food Technologists. Liz Sloan, Contributing Editor and President of Sloan Trends and Solutions, a trending and market predictions firm focusing on the food industry, has identified the top 10 trends in functional foods. The article noted that the majority of Americans, 69 percent are incorporating foods into a preventative lifestyle, while 27 percent are utilizing food as a treatment to manage a preexisting health condition. One-third of shoppers (36 percent) are trying to reduce the risk of developing a health condition, follow a doctor’s advice (30 percent) or manage/treat a specific condition on their own (25 percent), according to the Food Marketing Institute¹ data."
Newswise Medical News | The Top 10 Functional Food Trends in America
